Lesson Objective:
K: The concept of intertextuality.U: How the concept of intertextuality is used in media texts.BAT: Analyse media texts using intertextuality.CO: Use media terminology throughout.
Intertextuality simply means creating one text in reference to another. Intertextuality can also happen when the content of one media text makes reference to another.
Intertextuality is not always obvious. References can only be recognised if you know what they are referring to. There are also cultural, social and linguistic limitations
Now... Can you find two examples of media texts (pictures for magazines/websites, footage for music video) and explain why it is important for media producers to embrace this concept?
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